People can only handle so much new information at a time. I am advocating for a change in the way we communicate. Why do we do this to ourselves? Why are we so keen on this type of self-sabotage? We chiropractors are unintentionally getting in our own way of improving the public’s perception of our profession. No healthcare profession is perfect, but how often have you heard physiotherapists, medical doctors, optometrists, or pharmacists excessively talk about the weaknesses in their respective professions? That’s because you don’t flaunt your flaws unless you’re aiming for failure. It a very interesting behaviour pattern that you don’t typically see elsewhere. Yes, it certainly is important to acknowledge our weaknesses and have a dialogue aimed towards improvement, but there is such thing as “too much” and chiropractic falls victim to this. It is disappointing to see how much time and energy is wasted on discussing the woes of healthcare politics and semantics within the profession, rather than what we can offer for patients: minimally invasive pain modulation, rehab, lifestyle/nutritional recommendations… and the list goes on. We have this tendency of beating ourselves down for the flaws within our profession. The unfortunate reality is that this is often perpetuated by chiropractors (and chiropractors-to-be) themselves. Once you get over the difficulty of using the word in a sentence (“You’re studying chiropractory? Chiropracting?” or my personal favourite, “So you’re going to be a… what do you call it? Chiropractician?”), it only takes one quick Google search to be inundated with information about the controversy in chiropractic. It is no secret that chiropractic is confusing to many.